{"id":46502,"date":"2022-10-13T16:22:28","date_gmt":"2022-10-13T16:22:28","guid":{"rendered":"https:\/\/bibliostaged.wpengine.com\/?p=46502"},"modified":"2025-04-29T18:47:40","modified_gmt":"2025-04-29T18:47:40","slug":"library-story-red-deer","status":"publish","type":"post","link":"https:\/\/www.bibliotheca.com\/library-story-red-deer\/","title":{"rendered":"Red Deer Public Library Transforms In-Library Communications With uniFi+"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
<\/div>\n\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLIBRARY STORY\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tRed Deer Public Library Transforms In-Library Communications With uniFi+\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tExplore uniFi+\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"red\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tOctober 13, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"extension-24px\"\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tChallenge\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tRed Deer Public Library\u2019s in-library digital communication process was labor-intensive, inefficient, and ineffective.\u00a0\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"mediation-24px\"\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tSolution\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tThe library implemented uniFi+, Bibliotheca\u2019s in-library digital communication solution, across all branches of the library system.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"done_all-24px\"\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tResult\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tThe library is now able to communicate important library messages and targeted promotions to any screen within any branch from one central hub. By broadcasting to selfChecks in a mall pop-up branch, Red Deer has been able to expand library awareness and drive library membership. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Located midway between Calgary and Edmonton, Red Deer is a city of 100,000 in Alberta, Canada. The Red Deer Public Library<\/a> was one of the first four libraries to be established under the Libraries Act of Alberta and today serves the community from three branches.

<\/p>

Communication for a library built on collaboration<\/h2>

In addition to the main downtown branch, the Red Deer Public Library operates two branches in partnership with community organizations. The Dawe branch, located in the GH Dawe Community Center, provides library service to North Red Deer as well as school library service to Catholic school students. The Timberlands Branch, opened in 2014, was built in partnership with Red Deer Public Schools as part of the new Timberlands school and serves as a combination school and public library.<\/p>

\u201cWe serve a diverse community of families and seniors,\u201d <\/em>says Candice Putnam, Brand Manager. \u201cOur school branches allow us to build a great relationship with the kids.\u201d<\/em><\/p>

As a mid-sized city, Red Deer Library maintains a personal small-town vibe while implementing marketing and digital presence practices more common to larger cities. During the pandemic, the library overhauled its website to provide a more modern user experience. Once that project was complete, they turned their attention to improving their in-library digital communications.<\/p>

Red Deer already had some digital signage \u2013 one screen in the Timberlands branch and two in the Dawe Community Center branch, but the process for broadcasting on those screens was laborious at best. Putnam had to create the presentations on Google Slides and then have someone at each location manually set up the slideshow on each device. The laptop in the community center couldn\u2019t run a presentation from the internet, so the slides had to be downloaded directly to the device.<\/p>

\u201cI would prepare some slides for each month, but as the month got underway, the programs that had already happened were still being promoted,\u201d\u00a0<\/i>says Putnam.\u00a0\u201cThere was no way to reschedule anything. It was very, very tedious.\u201d<\/i><\/p>

Putnam heard about\u00a0Bibliotheca\u2019s uniFi+<\/a>\u00a0library communications solution from a staff member who\u2019d been introduced to it in Europe, where it has been on the market for years. Already a happy Bibliotheca customer, Red Deer Library became the first Canadian library to implement the solution.

<\/p>

Multiple messages, multiple screens, one central hub<\/h3>

uniFi+ allows libraries to engage users with in-library digital displays that inform, educate, and delight. Easy-to-use templates and multi-screen functionality make it simple to promote programs and share important information across any screen of the entire library system. Messages can be scheduled to broadcast to all screens or specific devices within individual library buildings, and interactive screen options offer opportunities to engage library visitors with quizzes, polls, and wayfinding. Best of all, staff can manage all content from a central hub.<\/p>

\u201cOne of my favorite features is that I can control all communications from my office or even my home computer,\u201d\u00a0<\/i>says Putnam.\u00a0\u201cOnce I log on, I can control it from anywhere.\u201d<\/i><\/p>

uniFi+ allows promotions to be pushed to virtually any library screen, including traditional digital display screens as well as public PCs, remoteLocker\u2122<\/a>\u00a0screens, and idle\u00a0selfChecks<\/a>. This capability allowed Red Deer to promote library programs and services in a unique space \u2013 a pop-up branch in a local shopping mall.<\/p>

\u201cWe wanted to raise awareness about the library and reach new potential members on the other side of town,\u201d\u00a0<\/em>says Putnam.\u00a0\u201cWe promoted the mall pop-upbranch on our website, social media, and of course, on our digital signage. However, the big focus was to have people happen upon the library while they were shopping and use that experience and the promotions on the selfCheck there to steer them toward one of our permanent branches. It\u2019s been a six-month project, and we\u2019ve received a lot of positive feedback.\u201d<\/em><\/p>

Red Deer broadcasts important library communications to all screens but also tailors specific promotions to individual locations. To capitalize on the unique features of uniFi+, the library installed four large digital displays throughout the main library branch.<\/p>

\u201cThe main library was the one location without digital signage, but now we can broadcast children\u2019s content in the children\u2019s area, run promotions in the fiction and non-fiction section, and grab the attention of anyone standing at the circulation desk,\u201d<\/i>\u00a0says Putnam.\u00a0\u201cThe scheduling feature is key because it eliminates the huge problem I had with out-of-date slides.\u201d

<\/i><\/p>

Content creation for everyone<\/h4>

Not only is scheduling messages simple, but designing content for uniFi+ is also a snap. The integrated content creation tool allows users to combine text, images, and video into professional, eye-catching displays, but pre-created templates can also be easily uploaded. The ability to repurpose content is a major time-saver for Putnam. The Red Deer Library marketing team is small, and she creates most of the graphics for the website and social media herself.<\/p>

\u201cI already make so many different graphics for our website. Now, when I make a graphic for an upcoming project, I just upload it and use that image for uniFi+. It\u2019s really nice because using the same graphics makes everything look streamlined and on brand, and it makes my life so much easier,\u201d\u00a0<\/i>she says.<\/p>

The simple user interface and central control hub also makes it possible to get more of the staff involved with marketing communications.<\/p>

\u201cIt\u2019s so easy to share the projects I\u2019m working on,\u201d\u00a0<\/i>says Putnam.\u00a0\u201cAnyone can go in and edit a promotion or add another message. It\u2019s super simple – you choose your presentation, add your media, schedule it, and you\u2019re done. One of the good things about uniFi+ is that it doesn\u2019t really matter if you are a small one-person marketing team, a program director doing promotions yourself, or a large multi-branch team with dozens of people. You can control it from any location, and any number of people can contribute.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
\n\t\t\t\t
<\/div>\n\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tEVOLVE YOUR IN-LIBRARY COMMUNICATION WITH UNIFI+\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tThe right message, on the right screen, at the right time!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tWatch the Video\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\u201cOne of the good things about uniFi+ is that it doesn\u2019t really matter if you are a small one-person marketing team, a program director doing promotions yourself, or a large multi-branch team with dozens of people. You can control it from any location, and any number of people can contribute.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tCandice Putnam<\/span>Brand Manager<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"icon-open-book\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

You may also like<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Insights + Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"A<\/div><\/a>\n\t\t\t\t
Blog<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tFrom Security to Smart Spaces: Why Academic Libraries Are Evolving to RFID\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Discover how academic libraries are using RFID to streamline circulation, improve access, and create smarter, more connected spaces.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLearn more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"Bibliotheca<\/div><\/a>\n\t\t\t\t
Webinars<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tWebinar: Designing Efficiency \u2013 How Forsyth County Library Optimized Sorting & Service with flexAMH\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Learn from the first U.S. library to implement bulk induction and discover why they’ve expanded it to more branches.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLearn more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"A<\/div><\/a>\n\t\t\t\t
Library Stories<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tAcademic Accessibility: remoteLocker and cloudCheck tablet in Lindell Library at Augsburg University\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Augsburg University\u2019s Lindell Library reimagines access with self-service technology, empowering students through flexibility and inclusion.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLearn more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Red Deer Public Library enhances in-library communication with uniFi+, streamlining digital promotions across all branches from a central hub.<\/p>\n","protected":false},"author":27,"featured_media":46549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[74,78],"tags":[],"class_list":["post-46502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-library-stories","category-blog"],"_links":{"self":[{"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/posts\/46502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/comments?post=46502"}],"version-history":[{"count":0,"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/posts\/46502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/media\/46549"}],"wp:attachment":[{"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/media?parent=46502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/categories?post=46502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bibliotheca.com\/wp-json\/wp\/v2\/tags?post=46502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}